Elevating Independent Hotels: Jess White’s Marketing Magic at Providence Hotels

In the ever-evolving landscape of hospitality, independent hotels often find themselves navigating choppy waters, striving to stand out amidst the sea of corporate giants. However, in the realm of hospitality, where personalised experiences reign supreme, there exists a beacon of hope – Providence Hotels, whose Marketing team is led by the indomitable Jess White.

As the head of sales and marketing at Providence Hotels, Jess White doesn’t just see her role as boosting revenue; she sees it as a journey of transformation for each property under their umbrella. With a team of passionate individuals, Jess orchestrates marketing campaigns that not only drive direct revenue but also weave a tapestry of brand awareness, elevating the image of independent hotels to unprecedented heights.

“We’re not just selling rooms; we’re selling experiences,” says White. “Our approach is heartfelt and authentic. We want our guests to feel not just accommodated but cherished and willing to book their return trip before they depart their current one.”

One of the key strategies employed by Jess and her team is the creation of targeted marketing campaigns tailored to each property’s unique personality. Whether it’s a charming boutique hotel tucked away in a historic district or a sleek, contemporary establishment overlooking a bustling cityscape, every campaign is crafted with precision and care.

“Our campaigns are like love letters to each hotel,” White explains with a smile. “We delve deep into what makes each property special and then shout it from the rooftops. It’s about authenticity, connection, and above all, storytelling.”

But what sets Jess apart isn’t just her creative flair and the wearing of a variety of marketing ‘hats’; it’s her unwavering focus on results. In an industry where ROI (Return on Investment) and ROAS (Return on Advertising Spend) reign supreme, Jess’s teams campaigns consistently deliver impressive numbers.

By leveraging data analytics and staying ahead of market trends, she ensures that every marketing pound is spent wisely, driving tangible results for the hotel group and its owners. “We’re not just throwing spaghetti at the wall and hoping it sticks,” Jess quips. “Every decision we make is backed by data and insights. It’s about being strategic and agile in a fast-paced environment.”

Yet, beyond the numbers lies a deeper impact – the transformation of independent hotels into sought-after destinations in their own right. Through Jess’s leadership, Providence Hotels marketing team has become synonymous with excellence, setting a new standard for boutique hospitality.

“Our goal isn’t just to fill rooms; it’s to create lifelong memories for our guests,” Jess states emphatically. “And in doing so, we’re not just building a brand; we’re building a community of passionate travellers who share our love for unique experiences.”

For independent hotel owners considering management contracts or lease agreements with Providence Hotels, the benefits are clear. By aligning themselves with a powerhouse in the industry, they gain access to a wealth of resources, expertise, and, most importantly, a shared vision for success.

“Joining forces with Providence Hotels isn’t just a business decision; it’s a partnership built on trust and mutual respect,” says White.

“Together, we can take your property to new heights, enriching the lives of travellers and creating a legacy that will endure for generations to come.”

In the end, Jess White’s approach to marketing isn’t just about driving revenue; it’s about elevating the human experience. With her playful yet heartfelt leadership, she’s not just selling hotel rooms; she’s selling dreams – and inviting independent hotel owners to dream bigger than ever before.