Hospitality Optimisation Forum 2022 JHB

We are seeing great strides in our hospitality sector across all market segments as the “pandemic hangover” comes to an end and its now time to FOCUS, FUTURE, FORWARD! We are not out of the woods just yet so come and join us at the Protea Hotel Wanderers in Johannesburg as we discuss how to decipher the current market trends and become more commercially relevant in this new hospitality world we live in.

Hospitality Optimisation Forum


Welcome & Introduction

Neil Hughes – Managing Director Providence Hospitality

12h05 to 12h35
Keynote Q&A Discussion

Neil Hughes has a fireside conversation with Mike Stopforth of Beyond Binary on what it has taken for brands to remain relevant and what it’s going to take to stay relevant going forward.

(Re) building your brand post COVID

12h45 to 13h30
Market Update for a Better Commercial Understanding

Current and developing market trends and the current situation in the South African and Gauteng hotel sector.

Our panel will discuss what developers, commercial banks and debt funding institutes are thinking right now and what is important for us to know right now.

Are Corporates and MICE coming back and at what pace and where are the opportunities within the SA market right now that hotels and owners need to be paying attention to.

Moderated by:

Martin Jansen van Vuuren (Managing Director of Futureneer Advisors)

In conversation with:
Kamil Abdul-Karrim (Managing Director Pam Golding Tourism & Hospitality Consulting)

Wayne Godwin (SVP JLL Hotels & Hospitality)

13h30 to 14h30
Conference Break Networking, Snacks & Drinks
Finger Lunch

14h45 to 15h30
Hotel Operational & Property Optimisation

There are many challenges being faced within hotel operations today, but we have all shown massive resilience in adapting to these challenges and developing growth strategies from there.

In this session our panel of experts take a deep dive into what it takes to be commercially relevant right now. WHAT are both big and independent brands focusing on and WHY.

Our PEOPLE are our biggest asset, nobody can and should be denying this! What are we doing to develop and maintain our people so that our businesses can set themselves apart from the competition.

Moderated by:

Eben Marais (MD of Ankerdata Solutions / Protel)

In conversation with:
Theresa Prins (Founder of Revenue Resolutions)

Ashleigh Christy (HR Director Minor Hotels SSA)

Angus Baikie (Business Development Manager – South Africa – OTA Insights)

15h45 to 16h30
Independent vs. Branded vs. Blended (3rd Party Management Agreements)

There are many ways to contract professional hotel management companies and our panel discusses the various aspects of each version and their benefits and complexities for owners and stakeholders.

Moderated by:

Wayne Troughton (CEO HTI Consulting)

In conversation with:
Neil Hughes (Managing Director Providence Hospitality)

Joep Schoof (Director of Operations at VALOR Hospitality)

Geri Flanagan (Development Manager Accor SSA)

Michael Bromley (Director at Smith Tabata Buchanan Boyes)

16h30 to 18h00 - Networking, Snacks & Drinks

DATE: 26 October 2022

TIME: 12h00 to 18h00

VENUE: Protea Hotel by Marriott Johannesburg Wanderers

Light snacks and refreshments will be served after the panel discussions and during the post event networking.

Should you have any questions regarding the event please send queries to


We offer a special rate to all attendees. Use the below link to book your stay at the venue.


Neil Hughes

MD of Providence Hospitality South Africa

In conversation with


Mike Stopforth

Global Speaker

Keynote Address


Martin Jansen van Vuuren

Managing Director of Futureneer Advisors


Kamil Abdul-Karrim

Managing Director of Pam Golding Tourism & Hospitality Consulting


Wayne Godwin

Head of East Africa & Indian Ocean, JLL | SVP at JLL's Hotels & Hospitality Group


Eben Marais

CEO of Ankerdata


Theresa Prins

Founder of Revenue Resolutions and RevTech Partners


Ashleigh Christie

Regional Director of People & Culture - Africa at Minor Hotels


Angus Baikie

Business Development Manager at OTA Insight


Joep Schoof

Director of Operations at VALOR Hospitality


Geri Flanagan

Development Manager at Accor Hotels SSA


Michael Bromley

Director at Smith Tabata Buchanan Boyes


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