It’s time to “crack” the OTA and Distribution Code for good! We will show you step-by-step how to create Rate Parity and get the most out of your OTA Channels.
HIGHLIGHTS OF THE DAY
REVOPS STRATEGY
We will cover the 9 Pillars of Revenue Management to form a Commercial Foundation for your OTA Strategy.
OTA AND DISTRIBUTION
Understand the entire TechStack where the rates flow and what your markups need to be to create parity – every time!
PRACTICAL APPLICATION
Bring your laptop and dive into the backend of Booking.com and other OTA’s. Let’s resolve all your pain points.
It’s time to “crack” the OTA and Distribution Code for good! We will
show you step-by-step how to create Rate Parity and get the most out of your OTA Channels.
INVESTMENT
R2 500 per person which includes all refreshments for the day plus lunch. You will also get all of our slides and a Workbook.
For an additional R950 per property, you get 2 x 30 min Teams Calls valid for 30 days after the Masterclass to perfect your strategy.
PROGRAM
This Masterclass would be ideal for Reservations Managers and Revenue Managers at Independent Hotel Properties or even General Managers at smaller properties. Our goal is to broaden every delegates perspective of the Hotel Business so that they walk away with added insights and actionable tools to improve your property’s reach through all Distribution Channels.
08h00
09h00
10h30
11h00
12h00
13h00
14h00
14h15 –
15h00
Welcome and Session 1
The Pillars of Revenue Management – the foundation of a great Commercial Strategy.
Break
Session 2
Distribution – let’s follow the flow of Rates through a Hotel Property’s Tech Stack and give you the Golden Markups to ensure Rate Parity – every time!
Break for Lunch
Session 3
We will take a deep dive into the back end of Booking.com to unpack how Parity is created and give you other strategies to boost your visibility.
Session 4
Panel Discussion: Meet Angus Baikie from OTA Insights and Samantha
Williams from Profitroom in a lively discussion about how Technology can
help your property perform as well as the major brands.
PROGRAM
This Masterclass would be ideal for Reservations Managers and Revenue Managers at Independent Hotel Properties or even General Managers at smaller properties. Our goal is to broaden every delegates perspective of the Hotel Business so that they walk away with added insights and actionable tools to improve your property’s reach through all Distribution Channels.
08h00
Arrival Tea and Coffee
09h00
Welcome and Session 1
The Pillars of Revenue Management – the foundation of a great Commercial Strategy.
10h30
Break
11h00
Session 2
Distribution – let’s follow the flow of Rates through a Hotel Property’s Tech Stack and give you the Golden Markups to ensure Rate Parity – every time!
12h00
Break for Lunch
13h00
Session 3
We will take a deep dive into the back end of Booking.com to unpack how Parity is created and give you other strategies to boost your visibility.
14h00
Break
14h15-15h00
Session 4
Panel Discussion: Meet Angus Baikie from OTA Insights and Samantha
Williams from Profitroom in a lively discussion about how Technology can help your property perform as well as the major brands.
MEET YOUR TRAINERS
- 3 November 2023 | 08:00 AM to 15:00PM | Century City Conference Centre
Cheri Hughes
Speaker and Trainer
Cheri holds an LLB and an MBA from the Graduate School of Business.
She has worked in Marketing and Revenue Management for Protea Hotels by Marriot and has Consulted Internationally on Revenue Management for brands
and Independent Hotels such as Tsogo Sun, Southern Sun, The Cape Grace Hotel, The Saxon Hotel, Singita, Spier Hotel and Le Meridien. She is currently the Head of Revenue Optimisation for Providence Hotels SA.
Liam Alexander
Speaker and Trainer
Liam’s career kicked off at Agoda.com, a renowned sister company to Booking.com. As a Market Manager, he was entrusted with the critical role of managing several hotels’ online distribution, demonstrating his ability to drive strategic initiatives.
His tenure at Agoda.com built a strong foundation, augmenting his skills in data analytics, hotel distribution, and digital marketing. He is currently the Head of Online and Digital for Providence Hotels SA.