Partner Event
HOTEL PROFIT PLAYBOOK
The place where Revenue Strategy, Technology and Asset Management meet.
21 November 2024 | 09h00 – 16h00 | Erinvale Estate Hotel and Spa | R750.00 per person
Join industry leaders Profitroom and Providence Hotels for an exclusive workshop designed to empower hotel owners, operators, and decision-makers with the strategies needed to thrive in today’s competitive market. The Hotel Profit Playbook is your opportunity to gain expert insights into hotel asset management, direct booking strategies, and revenue optimization.
Whether you’re looking to align operator-owner objectives, boost direct bookings, or fine-tune your revenue strategies, this event offers invaluable knowledge to elevate your business performance.
Spaces are limited, so secure your spot today and take a strategic leap toward greater profitability and sustainable growth!
WHAT MAKES OUR EVENT SPECIAL?
The Hotel Profit Playbook is more than just a workshop—it’s a unique opportunity to learn from industry experts in an intimate, focused setting.
Here’s why this event stands out:
Expert-Led Sessions:
Gain access to proven strategies from hospitality leaders with real-world experience in driving profitability and growth.
Holistic Approach:
This workshop brings together perspectives from both operators and owners, offering a well-rounded view on how to align priorities and optimise results.
Actionable Insights:
Whether it's mastering direct bookings or refining revenue strategies, you'll leave with concrete tactics you can immediately implement to boost your business.
AGENDA
Session 3:
The 9 Pillars of a successful Revenue Strategy
by Cheri Hughes – Providence Hotels
Session 4:
Independent Hotel Asset Management – Insights from both sides of the table
by Neil Hughes – Providence Hotels,
Glyn Taylor – Oasis Life
& Stephen Rushmore Jr – MAI, FRICS
SPEAKERS
Neil Hughes
Managing Director – Providence Hotels
In addition to his hands-on experience, Neil is known for his leadership in managing teams and executive office structures, where he consistently fosters environments that prioritise efficiency, innovation, and high performance. His strategic vision and operational acumen have been instrumental in the successful turnaround and growth of numerous hospitality establishments.
Neil is also actively involved in shaping the future of hospitality in South Africa through his role on the FEDHASA Cape board of directors, as well as other influential hospitality-related advisory boards who frequently require his advice. His contributions to these boards reflect his commitment to advancing the industry and ensuring that it remains competitive and resilient in a rapidly changing global market.
Widely recognised as a leading figure in the South African hospitality sector, Neil continues to influence and inspire, leveraging his vast experience to mentor the next generation of industry professionals and to contribute to the sustainable growth of the hospitality landscape both globally and within the region in which he operates.
Michael Puffett
Managing Senior Partnerships Manager, Africa – Profitroom
For over 20 years, Michael has been developing and training leaders and entrepreneurs around the world. Having resided in the UK for 16 years and presented leadership training in over 25 countries, he has a wealth of international experience and practical know how. Working with government departments, businesses, corporates, NPO’s as well as sports teams to build leaders, strengthen companies, envision and inspire.
Michael is an adventurer at heart, together with a small overland team he has driven in a 4×4 from London, UK to Cape Town in South Africa, climbed Kilimanjaro and visited 66 countries.
Cheri Hughes
Head of Revenue Optimisation – Providence Hotels
Cheri holds an LLB and an MBA from the Graduate School of Business.
She has worked in Marketing and Revenue Management for Protea Hotels by Marriot and has Consulted Internationally on Revenue Management for brands
and Independent Hotels such as Tsogo Sun, Southern Sun, The Cape Grace Hotel, The Saxon Hotel, Singita, Spier Hotel and Le Meridien. She is currently the Head of Revenue Optimisation for Providence Hotels SA.
Stephen Rushmore Jr.
MAI, FRICS
President and CEO at HVS
Stephen, President and CEO of HVS, leads the company’s long-term strategy, overseeing the operations of over 50 offices worldwide. Since its founding in 1980, HVS has provided consulting services and solutions to thousands of clients across more than 140 countries, specializing in hotels, restaurants, mixed-use developments, shared ownership, and leisure assets.
Stephen holds several designations, including Member of the Appraisal Institute (MAI), state-certified appraiser and licensed real estate broker in New York, and Fellow of the Royal Institution of Chartered Surveyors (FRICS).
He has personally valued and consulted on hundreds of hotels globally and is a frequent lecturer at major hotel schools and professional associations. A proud alumnus of Cornell University’s School of Hotel Administration, Stephen brings deep industry expertise to his work.
Beyond his professional life at HVS, Stephen is an active member of the Young Presidents Organization (YPO). He enjoys golf, hiking, cycling, and, as an instrument-rated pilot, flying small airplanes with his family.
Glyn Taylor
Chief Executive Officer – Oasis Life
Originally qualifying as a chef in 1993, thereafter transitioning into management, Glyn’s hospitality career includes various GM positions at several revered establishments throughout Southern Africa.
After a few years of successfully operating in the GM space, Glyn was then promoted to a Regional Management post, overseeing 5 hotels in the Western Cape, he completed his tenure with the Three cities group as Group Operations Director, overseeing 45 hotels, lodges across Southern Africa. After acquiring several years of executive level management experience, Glyn qualified as a Certified Hotel Administrator through the American Hotel and Lodging Educational Institute.
Glyn was then approached by the Rabie Property Group, one of Southern Africa’s leading development companies, to assist with the predesign and technical services of the Century City Conference Centre and Hotel, once designed, Glyn was offered
the role of joint CEO which he fulfilled for the following 8 years.
As a parallel exercise, the Rabie Property Group made a strategic decision to enter the Retirement space by developing Estates based on the Life Right Model. Given the similarities of this model with that of the hospitality sector, Glyn was approached
to head up Oasis Life as group CEO, the company has already grown its asset base more than R 1.25 billion marker with 365 front doors, the aim is to double this over the next 3 years.
THE VENUE
- Erinvale Estate Hotel and Spa