During this Masterclass we will assist you to build a solid Revenue Management Strategy from the ground up.
HIGHLIGHTS OF THE DAY
We will start with the 9 Fundamental Pillars of Revenue Management that you need for a strong commercial strategy and after that focus on showing you how to optimise your OTA Channels for narrow rate parity and profitability.
INVESTMENT
R3 500 per person which includes all refreshments for the day plus lunch. You will also get all of the slides and a workbook.
PROGRAM
This Masterclass would be ideal for Reservations Managers and Revenue Managers at Independent Hotel Properties or even General Managers. The goal of the Masterclass is to broaden every delegates perspective of the Hotel Business so that they walk away with added insights and actionable tools to improve their property’s commercial strategy and reach to the market through all Distribution Channels.
08h00
09h00
10h30
11h00
12h00
13h00
14h00
14h15 –
15h00
Welcome and Session 1
The Pillars of Revenue Management – the foundation of a great Commercial Strategy.
Break
Session 2
Distribution – let’s follow the flow of Rates through a Hotel Property’s Tech Stack and give you the Golden Markups to ensure Rate Parity – every time!
Break for Lunch
Session 3
We will take a deep dive into the back end of Booking.com to unpack how Parity is created and give you other strategies to boost your visibility.
Session 4
Panel Discussion: Speakers TBA
PROGRAM
This Masterclass would be ideal for Reservations Managers and Revenue Managers at Independent Hotel Properties or even General Managers. The goal of the Masterclass is to broaden every delegates perspective of the Hotel Business so that they walk away with added insights and actionable tools to improve their property’s commercial strategy and reach to the market through all Distribution Channels.
08h00
Arrival Tea and Coffee
09h00
Welcome and Session 1
The Pillars of Revenue Management – the foundation of a great Commercial Strategy.
10h30
Break
11h00
Session 2
Distribution – let’s follow the flow of Rates through a Hotel Property’s Tech Stack and give you the Golden Markups to ensure Rate Parity – every time!
12h00
Break for Lunch
13h00
Session 3
We will take a deep dive into the back end of Booking.com to unpack how Parity is created and give you other strategies to boost your visibility.
14h00
Break
14h15-15h00
Session 4
Panel Discussion: TBA
MEET YOUR TRAINER
Cheri Hughes
Speaker and Trainer
Cheri holds an LLB and an MBA from the Graduate School of Business.
She has worked in Marketing and Revenue Management for Protea Hotels by Marriot and has Consulted Internationally on Revenue Management for brands
and Independent Hotels such as Tsogo Sun, Southern Sun, The Cape Grace Hotel, The Saxon Hotel, Singita, Spier Hotel and Le Meridien. She is currently the Head of Revenue Optimisation for Providence Hotels SA.
For any enquiries about the day, please contact Cheri at