Revenue Optimisation Workshop 2020 CPT

Market Update (Neil speaks with Rishabh Thapar Director of
HVS and Kamil Abdul-Karrim of Pam Golding Tourism & Hospitality Consulting on the state of our sector)

• The state of our current market with a focus on the Cape Winelands and Western Cape.
• Domestic Travel trends and what do we do until Inbound Foreign Travel returns?

Visit Stellenbosch! (Jeanneret Momberg  and Annemien Kotze of Visit Stellenbosch)

• Introduction to the platform
• The impact of the Support Stellenbosch campaign run in September 2020

Independent Hotel Operations & Adding Value post COVID (Neil in discussion with Emile Langenhoven – GM of The Lanzerac,
Neill Baird – Independent Hotel Consultant and Chantelle Mogg of Represent Marketing)

• How to be the destination of choice both foreign and domestic
• Selling, Marketing & Collaborating post COVID
• Pivoting your product
• Budgeting and forecasting today for tomorrow (short to medium term)
• Maintaining a strong focus online will ensure your success and longevity
• Staff training & development
• Regaining consumer confidence

Hotel Technology (Liam Alexander speaks with Eben Marais – MD of Ankerdata Hospitality)

• Trends during and post COVID that are important to know
• There’s a lot of tech out there… what is worth looking at?
• How have and should online strategies change?

Revenue Optimisation (Neil speaks with Garreth Crawford, founder of House Revenue and Derek Martin, founder of TrevPAR World)

• How to adapt and evolve post COVID
• Managing your inventory and rate strategies effectively

Boutique Hotel & Guest House Valuations (Neil discusses this hot topic with Peter Bruil, Managing Director of Pam Golding Lodges & Guest Houses and Kamil Abdul-Karrim, Managing Director of Pam Golding Tourism & Hospitality Consulting)

• Evaluating your individual risks and potential returns
• Valuation principles – Market related vs Owner expectations
• Sourcing buyers and investors post COVID